The Myth: If It’s for Content, It’s Deductible
A lot of creators assume: “If I buy it for TikTok, it’s a write-off.”
New ring light? Deduction. That oat milk latte in my “Day in the Life” video? Deduction.
Not quite.
The Reality: IRS Hobby vs. Business Rule
Here’s the line the IRS draws:
- Business: If you’re making income (brand deals, creator fund, affiliate sales), you can deduct legitimate business expenses.
- Hobby: If you’re just making content “for fun” with no income, you can’t deduct the costs.
Translation: your TikTok has to earn money before your deductions start counting.
What Expenses Qualify for Influencers
If you’re monetizing, here’s what’s usually deductible:
- Cameras, ring lights, tripods
- Editing software or apps
- Props, costumes, or sets used exclusively for content
- A percentage of your internet or phone bill
- Business-related travel or event tickets
👉 Pro tip: Use our free Expense Tracker to keep a record of purchases. Nothing kills a deduction faster than a lost receipt.
What Doesn’t Count (Sorry, Starbucks)
- Everyday clothes, makeup, or hair care
- Regular meals (unless it’s a documented business meeting)
- Random lifestyle expenses you’d buy anyway
Yes, that viral $7 coffee run might make good content—but it won’t lower your tax bill.
Quick Example
Alex spends $1,000 on ring lights, a camera, and editing software. He earns $5,000 from TikTok brand partnerships in 2025. ✅ Deductible.
Sam spends $1,200 on the same gear but has $0 in income. ❌ Not deductible—it’s considered a hobby.
Bottom Line
Ring lights and cameras can be deductible for TikTok—but only if you’re making money. Until then, it’s a hobby expense, not a business one.
General information only—confirm with current IRS guidance or a tax professional.
👉 Monetizing on TikTok or Instagram?
- Track your expenses now with our free Expense Tracker.
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